When You Think Growth, Think Partnerships

Helping owner-led businesses sell more into existing and new markets through partnerships.

You already have what someone else wants. They already have what you need. We orchestrate the exchange.

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Hundreds of owner-led businesses
18+ years of strategic growth
Start-ups to 7 and 8-figure exits
What this work actually produces

Most growth strategies give you activity. This gives you a number.

Revenue that did not exist before, and you can trace it back to the partnership that created it.

Most owner-led businesses are in one of two places. Partnerships in name with nothing to show in the numbers, or no partnerships at all. Either way, there is revenue they are not collecting.

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The opportunity that gets missed

Most owners look outside the business for growth. More often than not, it is already inside.

"Every business I walk into has assets it does not know it has. You cannot monetize what you cannot see."

Tyrone "Rainmaker" Matheson

Sell deeper

Partners who already serve your ideal client give you a warm path into relationships that would take years to build cold.

Enter new markets

Partners already operating in the markets you want to reach give you access without the cost and risk of starting from zero.

Create new products

Partners whose capabilities combine with yours produce offers neither could build alone. New revenue from new combinations.

Diversify

Partners with the market you need let you build something new for it. The riskiest move in growth, without making it alone.

Four directions. The question is which one is within reach for your business.

The IPP Growth Method™

A method for turning what you already have into new revenue.

I
Identify

We find revenue hiding in plain sight inside existing relationships, untapped assets, and data you already own but are not monetizing. The first move is always activating what is already inside the business before building new partnerships.

P
Partner

We structure the right relationships with businesses that share your customers and complement your assets. Quick wins from existing relationships come first. Then we build new ones.

P
Profit

We activate the partnership. This triggers growth that compounds without paying for it twice, and revenue the business was not making before.

Real partnerships

What changes when this works.

01

When COVID closed everything, the lease was gone and there was no revenue. One partnership conversation with a landlord restructured the deal entirely. Three months of deferred occupancy, pre-sold memberships funded the build-out, and the business launched fully occupied in January 2021, generating revenue before the doors opened.

02

A Canadian telematics company was knocking on individual garage doors. One orchestrated partnership conversation reached the CEO of one of the world's largest aftermarket automotive networks. The start-up moved from door-to-door sales to a pilot program with a global operator and an entirely new service line.

03

An adtech company needed distribution. A boutique hotel group needed a new revenue stream from assets sitting idle. One call into an existing network connected both. Within 30 days the technology was deployed, the hotel had a new revenue line, and the adtech company had their first multi-property enterprise relationship.

04

A Canadian financial services company with 25 years of market presence watched sales decline and planned to hire a partnership manager. The answer was already inside. External partners activated across four professional categories. Internal team repositioned to own business development. Existing clients turned into distribution channels, generating new revenue from relationships the business already had.

Different businesses. Different outcomes. What will your story be?

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Who this is for

This works for a specific kind of business.

This is for you if

  • You run an owner-led business, B2B or B2C
  • You have a proven offer and are doing at least $500K in revenue
  • You are stuck. Something that worked stopped working and you cannot see past it
  • You have real skin in the game. You care about this more than anyone on payroll
  • You are ready to look at the model honestly
  • You will do the work when the right opportunity is in front of you

This is not for you if

  • You are looking for lead generation
  • You want someone to execute for you without your involvement
  • You are not willing to share in the upside when the work produces results
  • You are not open to a fundamentally different model for growth
Meet the Rainmaker
Tyrone Rainmaker Matheson

Tyrone "Rainmaker" Matheson

18+ years looking at what businesses overlook. The opportunity is usually there. Seeing it from the inside is the hard part.

I have worked with start-ups finding their first distribution channel and with mature operators preparing for 7 and 8-figure exits. The work does not change much between them. Find what is sitting unused inside the business, then build the relationships that turn it into revenue.

I work with a small number of owner-led businesses at any one time. Every introduction comes through my network directly.

Accelerating business growth since 2008

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Questions

Before you book.

Coaches ask questions. Consultants tell you what to do. I prefer to sit beside you and get my hands dirty when needed to help you get the results you want.

Most are not, but it is during the first conversation that we will both uncover where best to start. If something needs fixing before you can move forward, we start there.

Every business is at a different point and every owner wants a different outcome. What the work costs depends on where you are and what you are trying to build. We work that out on the call once I understand the situation.

I ask about the business, where growth has stalled, and what you have already tried. If there is something worth building, I will tell you what I see. If there is not, I will tell you that too.

It depends entirely on what you are trying to achieve. One client had technology deployed with a new partner inside 30 days. If we are structuring a partnership to acquire a company, or positioning the business to be acquired, that takes longer. The timeline follows the outcome, not the other way around.

Most partnerships fail because nobody runs them. Two businesses agree to work together, shake hands, and then both go back to their day jobs. The partnerships I build have a plan for each side and someone accountable for keeping it moving.

Time and honesty. I need to see how the business actually works rather than how it looks on paper. When the right opportunity turns up, I need you to move on it.

Ready to talk

The conversation starts with a call.

If you are an owner-led business ready to sell more into existing and new markets, please book a call.

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