Think Partnerships

What this work actually produces

Most growth strategies give you activity. This gives you a number.

A new line on your P&L that did not exist before. Revenue you can point to and say that came from a partnership.

Most owner-led businesses are in one of two places. Partnerships in name with nothing to show in the numbers, or no partnerships at all. Either way, there is a line on the P&L that does not exist yet.

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The opportunity most owners miss

Most businesses are not short on opportunity. They are short on visibility.

"The revenue, the relationships, and the leverage they need are already inside their company. They just have not been mapped."

Tyrone "Rainmaker" Matheson

Sell deeper

Partners who already serve your ideal client give you a warm path into relationships that would take years to build cold.

Enter new markets

Partners already operating in the markets you want to reach give you access without the cost and risk of starting from zero.

Create new products

Partners whose capabilities combine with yours produce offers neither could build alone. New revenue from new combinations.

Diversify

A portfolio of strategic partnerships means the business grows across multiple relationships simultaneously. The asset compounds.

Every one of these directions is a new revenue line waiting to be built. The question is which one is already within reach inside your business?

The IPP Growth Method™

A method for turning what you already have into a revenue line that does not yet exist.

Identify

Revenue hiding in plain sight inside existing relationships, untapped assets, and data you already own but are not monetising. The first move is always activating what is already inside the business before building new partnerships.

Partner

Structure the right relationships with businesses that share your customers, complement your assets, and align on outcomes. Quick wins from existing relationships come first. Then we build new ones.

Profit

Activate the ecosystem. Build growth that compounds without new headcount, cold leads, or ad spend. A revenue line on the P&L that did not exist before.

Real partnerships

What changes when this works.

When COVID closed everything, the lease was gone and there was no revenue. One partnership conversation with a landlord restructured the deal entirely. Three months of deferred occupancy, pre-sold memberships funded the build-out, and the business launched fully occupied in January 2021, generating revenue before the doors opened.

A Canadian telematics company was knocking on individual garage doors. One orchestrated partnership conversation reached the CEO of one of the world's largest aftermarket automotive networks. The start-up moved from door-to-door sales to a pilot program with a global operator and an entirely new service line.

An adtech company needed distribution. A boutique hotel group needed a new revenue stream from assets sitting idle. One call into an existing network connected both. Within 30 days the technology was deployed, the hotel had a new revenue line, and the adtech company had their first multi-property enterprise relationship.

A Canadian SR&ED firm with 25 years of market presence watched sales decline and planned to hire a partnership manager. The answer was already inside. External partners activated across four professional categories. Internal team repositioned to own business development. Existing clients turned into distribution channels, generating new revenue from relationships the business already had.

Who this is for

This works for a specific kind of business.

This is for you if

You run an owner-led B2B business with a leadership team in place
Revenue is between $2M and $15M and you have hit a ceiling on what got you here
You have existing relationships and assets that are not fully activated
You are targeting a significant exit or a step change in revenue
You are willing to do the work when the right opportunity is in front of you

This is not for you if

You are looking for leads, appointments, or pipeline
You want someone to execute for you without your involvement
You are not willing to share in the upside when the work produces results
You are not open to a fundamentally different model for growth

Meet the Rainmaker

Tyrone "Rainmaker" Matheson

18+ years looking at what businesses overlook. Most of them are not short on opportunity. What they are missing is visibility into what they already have.

I have worked with start-ups finding their first distribution channel and with mature operators preparing for 8 and 9-figure exits. The work does not change much between them. Find what is sitting unused inside the business, then build the relationships that turn it into revenue.

I work with a small number of owner-led businesses at any one time. Every introduction comes through my network directly.

Accelerating business growth since 2008

Helping owner-led businesses add a partner revenue line to their P&L.

Most growth strategies give you activity. This gives you a number.

Most businesses are not short on opportunity. They are short on visibility.

A method for turning what you already have into a revenue line that does not yet exist.

What changes when this works.

This works for a specific kind of business.

Tyrone "Rainmaker" Matheson

The conversation starts with a call.